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The Center for Diversity & Inclusion, a research institute of Leading NOW, has re-engineered Cultural Dynamics for the workplace. This groundbreaking research has identified the 5 key factors necessary to deliver successful Diversity, Equity & Inclusion initiatives that produce measurable Business Outcomes. The research delves into the mindsets of leaders, opportunities for talent & policies that create or impede inclusion AND transforming leaders' inclusive behaviors and decisions PLUS developing the leadership competencies of underrepresented talent. This master class on Cultural Dynamics is a highly interactive session. Kelly Lockwood Primus, CEO of Leading NOW, will present this research, delve into each of the 5 key factors, and provide best practices of why and how to incorporate Cultural Dynamics into your organization.
Learning Objectives:
1. What is Cultural Dynamics in the Workplace and why it is critical to DEI success.
2. The 5 key factors you need to deliver successful DEI initiatives that produce measurable outcomes.
3. How to successfully implement Cultural Dynamics in your organization.
Kelly Lockwood Primus, Chief Executive Officer, oversees the strategy, research development and client relationship management to help our clients reach their global diversity goals. Prior to being appointed CEO of Leading NOW, Kelly was CEO & President of its Leading Women brand. Prior to joining Leading Women, Kelly was a member of the executive team for WFF, a national non-profit women’s leadership organization as Vice President for Marketing & Communications, and was instrumental in returning the organization to prominence in the foodservice industry as the authority for women’s leadership development, driving participation in the organization’s live and virtual events to “sell-out” status. Before her time in women’s leadership development, Kelly was a member of the executive team at Primo Water, a publicly held CPG company, in the role of Vice President, Marketing & Communications. Recruited pre-IPO, Kelly was challenged with articulating the brand promise, creating the brand communication strategy and instituting integrated marketing campaigns to drive retailer and consumer brand preference. Within less than a year, the organization went public, had acquired multiple new retail partners including Walmart, and the company’s products were featured in leading trade publications as a product category to watch. While a resident in North Carolina, Kelly was a mentor to students at the Wake Forest University Graduate Women in Business Program, a panelist at their Women in Leadership Conference and a judge at the Wake Forest University Schools of Business Annual Marketing Summit MBA Case Competition. With experience on both the agency and in-house corporate sides, Kelly was charged with developing The Goodwin Group’s global business and marketing strategy to expand the integrated marketing agency’s revenue opportunities within the pharmaceutical and medical association industries when she took on the role of Vice President, Strategy and Business Development. Utilizing research to identify a unique market opportunity, Kelly reconstructed the organization’s service offerings resulting in new customer acquisitions and a revenue increase of 100%. From 2000 to 2006 Kelly held marketing & communication roles of increasing responsibility at the $700M privately held consumer products company, The Holmes Group, Inc. (acquired by Jarden Corporation) culminating in the role of Corporate Vice President and General Manager of the Lighting Division Business Unit. A graduate of the University of Rhode Island, Kelly also participated in Executive Leadership Programs at Boston College and Northwestern University’s Kellogg School of Management.
PRICE:
$25 for members
$50 for guests
SCHEDULE:
11:15–11:50 am Networking
11:50 am Welcome & Announcements
12:00-1:00 pm Speaker
Pending approval for:
1 SHRM Certification Credit!
1 General HRCI Credit!
HRACO is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
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Fee amount from https://www.vericheck.com/state-allowed-nsf-fees/